Brand-building at its best:
When Ericcson makes Swedish “fact-tanker”, Hans Rosling, tell his take on the drivers for the future, and he turns dry numbers into animations, two intangible assets increase their values. That of the Ericcson brand, and that of Rosling’s Gapminder. And at least for three minutes or so, one feels as if statistics make sense of the world.
Then you ask: At what speed is the number of the poorest one billion people increasing?
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